Rhetorical Analysis: The purpose of this movie poster is to announce the new James Bond movie coming out in November 2012. It is to attract attention of movie goers of the date and possibly to show that the movie will be coming out in IMAX as well. It also shows the star of the movie and give credit to the movie companies. The movie poster serves to attract and audience of not only movie goers but possibly those who are familiar with the actor and 007 series .
Design Element Analysis: Balance. A “balanced design is one in which the visual weight of all of the elements are equally dispersed throughout the layout. Visual weight is the illusion of physical weight of a visual element on the page.” Balance is the web design element focused on making sure the “proportions” of a particular layout is distributed in a manner that is harmonious and relevant to the purpose. In this movie poster, there is an excellent use of balance throughout the image. The person is centered in the place with the ‘barrel of gun’ surrounding him on all sides. It shows a symmetrical layout, which is the display of visual elements mirrored from side to side and/or top to bottom. In this case, the background image is mirrored from side to side and top to bottom. Some would call this an element of radial balance since the image is circular in nature. There is significant weight given to the title of movie and date of its release, so that the importance may be discerned.